Social influence has attracted relevant attention from the social sciences researchers during the last century. Seen by many people as old as the history of the humankind, the social influence domain is strongly embedded with its various forms that it takes, studied extensively by different research schools: persuasion, propaganda, obedience, conformism, manipulation, disinformation. In the light of the exponential development of the new technologies in the digital era, we are faced now with an insufficiently self-regulated environment that is place for the social influence exchanges: the virtual space or the cyber space. State actors seeking to promote their objectives in a fully connected world will use this technology ecosystem to create, diffuse and extensively spread their key messages by empowering the governmental bodies with the flexibility and anonymity offered by the digital tools. Their main goal: to influence, distract, confuse and divide individuals, communities and even entire societies, to a point where they will not be able to distinguish facts and information from fabricated Potemkian reflections.